Thanks for the info, CatMama. I checked them out on the Schmetz site, and it still looks like they're a step below the titanium ones to me. If you check Superior Threads website, their titanium needles are chrome plated first, then titanium coated. Their infographic in titanium needles compares them directly to chrome.
Granted, I'm taking Superior's word on their needles, but from past experience I have no reason to doubt them. This seems like an inferior (or at best comparable) product at a higher price. This doesn't seem like a good value proposition to me. Is there something that I'm missing?