What you are paying for here is definitely aesthetics first. Don't get me wrong, this absolutely is not a bad turntable, surely not as bad as some folks like to make it seem.
The Good: The looks, clearly. Not my style personally, but I totally see the draw. It has a nice retro vibe and is honestly quite clean and classy looking. Overall features are pretty good depending on what you want.
The Meh: Pretty much everything else. Nothing is horrible, yet nothing is outstanding for the price range. The needle, the motor, the platter, all very meh.
On a side note, having a USB output on a turntable is never worth it. Yeah, converting vinyl can be really great, but I'd ALWAYS recommend just getting an external interface, even a cheap $20-$20 like the Behringer U-Phono interface (because this will still be just as good as what they are putting in turntables and you don't pay the markup for having one stuck in your TT, plus you can convert other sources as well with an external..)
Better alternative within +/- $100: Pro-Ject Debut III, Pro-Ject Carbon (very good option), AT-LP120, Onkyo CP-1050 Direct-Drive TT, U-Turn Orbit Plus.
It all just comes down to what is really important for you. Being a decent turntable, I think many casual users will really be able to love this. If you really want to start getting picky about audio quality and precise playback I'd probably go with another option.