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Approximately $8.79 a yard doesn't seem like much of a deal to me. I always buy fabric on sale from the quality online quilt shops and I don't consider it a good deal until it's at least $5 a yard.
You are paying extra for the convenience of a fat quarter cut, and the wider choice of prints instead of buying 15 different 1/4 cuts separately. At my local quilt store, fat quarters are $3 so 15 for ~33 doesn't seem like a bad deal to me.