I really am not sure why people hate on the RGB aspect of this (or any) keyboard. If I were paying a large premium for it, then I would understand. However, the price of this keyboard is just marginally higher than their non-RGB keyboards that I just priced in the US. You don't like rainbows? Make it a solid color. Blue. Red. White. Load up their software and you can choose any color you want. Don't like LEDs at all? FN+End once, and lights turn off and stay off. This is not hard. This is not rocket science. Giving users the flexibility of RGB while not charging much for it is a win-win for everyone. I purchased mine locally and it is staying on my desk for years to come.