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Bag looks cool, so I purchased one of the unbranded / generic branded versions from another site. Here's hoping it holds up since it was so cheap.
That said, yes the marketing here is very disappointing, and frankly, potentially misleading. The advertising and description makes it sound like it was made for a specific purpose (the urban prepper / EDC'er type). However, a little googling demonstrates that this is possibly just a cool looking bag that "Travables" felt they could rebrand as their own, mark-up, and then offer to Massdrop at a "mark-down" price. Hopefully this is not the case and the actual production company is trying to create their own brand. If it's the latter, I applaud it. That said, if this is the actual production company providing the drop, I don't understand why they couldn't beat the pricing of their own product provided by other vendors on other sites. $32.99, no tax (depending on your area) and free shipping (if you have prime) for the exact same bag by GESU
https://www.amazon.com/gp/product/B01LZFHNFC/ref=oh_aui_detailpage_o00_s00?ie=UTF8&psc=1
Long story short: Massdrop, brand matters. Based on many discussions I've seen on many products, we are purchasing products... but also want to support good companies. And we do our homework, so you should too. So if we can find the same exact product for $15 less, you've either been fooled, or you're trying to fool us. Neither is good for business.