If some people use harsher soaps daily, I'm sure this is safer for daily use. I got the Urth Face Scrub in the previous drop and despite the label saying usage as every other day, I use it daily since I live in the tropics and had to shower daily. Its very refreshing and the peppermint makes the water feel cool in rinsing. Unlike my previous soaps (and more expensive ones), this doesn't make my skin dry or overly moisturize. I love these Urth products that I'll definitely be ordering my supply everytime this Face Wash and the Face Scrub drops here.