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the size of the font on the number row and function row are too small... this is why you need a designer with attention to detail to design keycaps.
Eh, I can see why they chose to use smaller font. Any bigger, they'd probably run into additional manufacturing challenges. Given the price point, their goal is to sell large amount of easily produced sets instead of meticulously crafted set numbering a mere several hundred.
I donno if font size increase manufacturing cost. If you compare this to for example dev/tty or beamspring, the font size just look less harmonious. Further from the golden ratio. This is the problem I have with some Chinese product. More attention to details will be appreciated.
I didn't mention anything about cost increase, but I agree with your sentiments about product quality. I suppose this is how they cut down the pricing to what it is.