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So I could be mistaken, but I always thought the point of being in a 'mass drop' or group buy was to leverage the power of high quantity to save money. These are more expensive then buying directly from Zeal himself on his own website as an individual buyer...
I am sure it is also about leveraging the so called community to make a profitable business. These are "drops", not deals. You buy into an offering as a member of a happy group of buyers, ergo groupbuys. The savings aspect is an assumtion on the buyers behalf and can be correct or less so. For custom items it could be it is opportunity to spend your money on some not generally available thing that is the point.