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Translation: because you idiots will buy it at this price.
...you do realize they're under no obligation to offer us a deal at all, right? That we're not special? That their stock will sell out anyways at MSRP? So WHY are they offering us a special deal? Because they decided we're worth it. Because they're AWESOME. Yeah, it helps spread the word about them, sure. But they're a relatively well-known company. I don't think they really NEED us. And they decided to give us a deal anyways.
I doubt they'll be eager to work with us again if the thanks they get is abuse. And why are they getting abuse? Because they can't constantly offer their product to us at half price. Call me crazy, but that seems a little entitled to me.
So I implore you, if you're unhappy, fine. But don't let your discontent ruin it for the rest of us.