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What happened to the anniversary sale?

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Talking about the Drop Anniversary sale, not the Prime Day related sale. It was supposed to run until the 25th, according to the note on the affected product pages, but now everything I was holding off on is back to full price. Why did this sale end 10 days early?
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Could it be related to the Corsair acquisition?
NerdGoggles
7
Jul 18, 2023
VeggieMilkshakeI just heard about that ... which makes sense since this anniversary sale felt more like a clearance sale and had me worried about them closing down. guess I was kinda right.
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