Ok, you ask my opinion. You are right... Massdrop is missing out on potentially a huge market here and it would be a perfect match. Cyclist are obsessed when it comes to their gear. It is a highly equipment/gear oriented sport. Cyclists will spend hundreds of dollars just to shave a few grams of weight from their bike, such as a lighter seat post, or other improvements such as aero gear and clothing. They are up there with audiophiles in chasing that completely elusive and unattainable perfection. Just do some research on Youtube and you will see what I mean. A cyclist will be always on the lookout for gear for his/her mtb or road bike, off season they will be looking for the latest in off season clothing. The same cyclist will be searching for accessories for his mountain/trail bike, including latest cycling attire, or bicycle upgrades. Cyclist will go on treks and travel for days and camp outdoors on their multi day rides. The market is endless and continually evolving with the latest, the lightest, the strongest, the most efficient gear for the riding experience. A cyclist will customize and transform his/her bike with upgrades and truly make it their own. Massdrop would find an entire new obsessed and committed community that take in all types, genders, ages, ethnics, and there's a lot of them. Likewise, the cyclist would find a home here. As you can tell there is a lot of enthusiasm in this sport, especially when it comes to their bikes and gear.