Finding your groove: getting into vinyl with Audio-Technica
I’d like to think that I could’ve been friends with the late Hideo Matsushita, founder of Japanese Hi-Fi powerhouse Audio-Technica. If I could, I’d travel back in time to 1960’s Tokyo, where a young Matsushita curated “vinyl listening sessions” at the Bridgestone Museum of Arts, exposing visitors to the sounds and possibilities of high end audio and the warmth of vinyl records. I imagine sitting with him in a mod coffee shop, listening to the stories of what he witnessed in those sessions, the conversations he had with visitors, and what ultimately motivated him to head back to his small apartment above a ramen restaurant and start an audio company of his own. In the histories I’ve read regarding AT’s humble beginnings, Matsushita’s motives seem clear. Produce high end audio at affordable prices, bringing audio excellence into spaces and to customers that simply didn’t have access to it before. His first two products, the AT-1 and AT-3 phono cartridges did exactly that, and...
Dec 6, 2023
So why do i think its never gonna happen? Well, its all about how this unique company works. If you are interested in Schiit, there is a "book" or a series of articles over on head-fi called "Schiit Happened:
The Story of the World’s Most Improbable Start-Up", written by a cofounder of Schiit - Jason Stoddard. Its really fun (and educational) to read, especially for those who have some engineering background.
Well i read most of it and there is a section in one chapter that describes their approach to sales:
- No sales
- No hard-sell/audio fellatio
- No talking about other manufacturers’ products
So with this comming from one of the founders of Schiit its very unlikely we will ever see anything from them on Massdrop. And you know what? I'm glad it is this way. They do something, they do it good, have a unique approach and stand by it. And from my personal expirience, just buy that Schiit. Its worth it.Here is a link to the thread on head-fi. The quote i mentioned here is in Chapter 29: Worst. Customer. Ever.
http://www.head-fi.org/t/701900/schiit-happened-the-story-of-the-worlds-most-improbable-start-up