Massdrop x Naked & Famous Ichiban Selvage Denim
Apr 23, 2019

The Community’s Pick for Raw Denim

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There’s no question who our community would choose to make the perfect pair of jeans. Looking at countless discussions and polls, Naked & Famous wins by a landslide. So by the time we decided to make our own raw denim, we already knew who we wanted our partners to be. Naked & Famous is known for making some of the most exciting raw denim out there. You could say founder Brandon Svarc has this line of work in his blood: his family owns an established textile clothing company in Montreal, Canada. One day, Brandon met a longtime denim enthusiast named Bahzad. Now, the two work together to source the best denim in the world. They visit Japan multiple times a year to find new fabrics and think outside the box with offerings like glow-in-the-dark denim, scratch-and-sniff denim, and rainbow fades.
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