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What Makes the Denim Obsessed Tick?

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We were fortunate enough to tap into the Naked & Famous team’s deep well of knowledge while putting together the plan for our first pair of jeans. We dug into what people are saying in places like the raw denim subreddit, and identified three basic classifications of denim weights: 10 ounces or less felt more mainstream and was well suited for summer wear; 15 ounces and thereabouts was firmly recognized as raw denim; and anything more than 20 ounces seemed reserved for the diehards seeking truly heavyweight jeans. At this point, we know we want to use a lower-weight denim for a comfortable, easy-wearing feel and natural indigo dye for a better fade. We like the Naked & Famous Weird Guy fit, but are looking to make a few slight adjustments to give it broader appeal. We’re also working on a special patch with co-branded artwork. Made with vegetable-tanned leather, it’ll take on an aged look as the jeans get worn in.
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Axeguy
1372
Sep 21, 2019
First to comment!!! Woohoo! Gonna buy and learn me some denim jeans, y'all!
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