Massdrop x Naked & Famous Ichiban Selvage Denim
Apr 23, 2019

The Wear Test Begins

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We just received our first sample pair from Naked & Famous and we already have our designated denim tester, Will, wearing them around. Will’s plan is to wear these jeans as much as possible over the next 6 months and really put them through their paces. We want to determine whether they’ll develop the level of fading we’re looking for, and how long that fading will take to appear. As with any proper denim test, these jeans won’t be washed at all during this period and Will will keep his pocket items in the same place—wallet in a certain pocket, phone in another—the whole time. Godspeed, Will!
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