Today marks a really exciting and important day for all of us as I’m thrilled to announce that Massdrop is changing to Drop!
This new brand reflects how we’ve evolved since our beginnings in 2012, from group-buying site, to commerce platform and now, a product company made possible by your deep commitment to passions. As we enter this new chapter, I want to step back and thank all of you for everything you have done to help us get here. You have been core to who we are and that, of course, continues to be the case as we journey on as Drop.
The name Massdrop originated when we were just a group-buying site, but we are so much more than that now -- and you are anything but “mass.” We wanted a name that was a nod to our roots, strong, but also gave us room to have fun and grow, because what we’re collectively doing is truly amazing.
But Drop is more than just a name change. At its heart, this rebrand also helps us to better deliver on our mission to transform people’s curiosities into passions.
Moving forward, there will be a whole new look and feel to our brand. This will be across the site, our products, our packaging, experiences, and more. On Drop.com, you can now explore, connect, shop, and engage in the product development process in more meaningful and better ways. On our products, you will start to see our new Drop branding being featured, which adds to the overall aesthetic (which admittedly hasn’t always been the case in the past). We also have a new Drop app for iPhone and Android phones, which is the first step toward a dedicated mobile app.
Now, I’m sure you’re curious about how Drop will impact your personal experience with us. Know that we’ve worked very hard to make every transition as seamless as possible.
Some quick answers to questions you may be asking yourself:
● Massdrop.com now directs to Drop.com
● Your information remains safe and secure
● Communities can now be found under “Interests”
● Our new social channels are @Drop
Today is only day one of our plan. Keep a close eye on the site over the next few months as you’ll continue to see exciting developments from us.
As always, we appreciate all your input and feedback.
Thanks for being a part of Drop.