Drop Women's Denim
Jun 10, 2019615 views

Fit Testing Our Women’s Denim


Heading to LA Things are moving along! The next step in our process was to travel down to LA to meet with our denim developer. A denim developer is an expert in all things denim. They schedule fittings and work with fit models to make sure the fit is just right, and they determine where we should be changing the pattern to make the jeans more balanced. Our denim developer works with top labels in and around LA, so we were excited to get to work with her on this project. Another expert we collaborated with is one of Los Angeles’ best fit models. Fit models have commonly shaped bodies that fit specific sizes perfectly. It’s their job to know all the different fits for their size on the market, and to help offer feedback on things like thigh width, pocket length, overall comfort, and anything else that could be improved before the final product is made.


The Modified, Relaxed-Skinny Fit Working with the developer and fit model helped us nail down the perfect relaxed-skinny fit. While it’s a common silhouette, we’re modifying the fit to make it more comfortable and functional by adding more room in the top block, experimenting with the front pocket size, adding a little play in the fabric, and cleaning up the look in the thighs. What Comes Next? Ultimately, we want the jean to hold and let go in all the right spots, so the wearer has both the most comfortable & flattering jeans they own. Of course, there are small details still up in the air—we may lengthen the zipper and make the pockets smaller and a little less baggy— but we’ll make sure and keep you posted as we continue to bring this jean to life. John Webb Collaborations Team, Style
What do you think of the jeans so far? Let us know in the discussion below.
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