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lbdesign
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Sep 3, 2019
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Regarding pricing and value: Something I've noticed in the fountain pen world with other retailers is: limited-run, limited editions for specific retailers. Or bundles. I mention this because there is often negative feedback about pricing. eg: "I can get this for a few bucks more on Amazon". Well, of course. A lot of consumers don't realize how thin margins are, or that legit distributors are contractually required to keep a floor on pricing. So likely it's not possible to get insanely low pricing plus warranty coverage, for example. So how do you provide value? Come up with bundles or special runs that are unique, unavailable elsewhere. So, as I think Drop does with headphones, why not get a subject expert and create "only at Drop" bundles or limited editions for other communities that are passionate? This is where polls can help again. If Drop's main story is lowest price, Drop could end up circling the drain. Make Drop's main story about unique opportunities (for all sorts of enthusiasts).
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