We expect this to be our final update for the foreseeable future with regards to Community structuring and any big-picture changes.
Ultralight will merge with Outdoors into a singular community.
Flashlights and Blades will rejoin EDC as a singular community.
Tech will no longer source new products, for the time being.
Writing will return as a place to have discussions, but sourcing new products will be on pause.
Our goal is always, and has always been, to add value to our community, whether that is through creating something new, bringing a community project to life, or simply leveraging the group-buy dynamic to get the best products for our members. We only enter a community after an ample amount of thought and consideration, and we only leave one after even more. At this point in time, however, continuing to support some communities is not compatible with our business.
In the past, we have typically found someone with the passion and knowledge to lead a community and interact directly with its members. They would then be able to source the most desirable products, leveraging that community’s built-in interest with suppliers and partners. This approach has worked well in communities known for bigger marketing budgets, better margin, or an openness to evolve, but it’s been a struggle to maintain in others.
For example, the tech industry is highly competitive and margins are thin. Very large players that move thousands and thousands of units can point to those numbers to push for lower prices, and they can afford to lose money in the name of competition.
In contrast, some communities have been built around established companies that are less open to changes in their existing business model. These producers have often led their target market for decades, and see no reason to change their designs, prices, or suppliers.
In the last couple years we’ve spun off several communities from each other (blades and flashlight from EDC, for instance), and ultimately it makes more sense to reunite them. We also understand that some of our users get annoyed about seeing things they have no interest in. Rest assured that we’re working on some simple features to resolve that issue—but for the time being, we think these communities belong together under a larger umbrella.
Today we are a community-focused product company that has evolved from a group-buying site aimed at sourcing the best products for our members. Given our product-focused heritage,we initially assumed that offering products would be a requirement for community interest and engagement. Based on community feedback about our recent announcements, it seems clear that this is not the case for at least some number of our members. As a result, we’re going to restore the discussion section for those of you in the Writing and Tech community who enjoy generally interacting with your fellow enthusiasts. At this point in time, we do not have someone with the knowledge or time to fully invest in these communities in a meaningful way. Finding new products and securing new sales will be rare, if it happens at all, which means this is a purely social initiative for the time being.
Most importantly, we’re always watching and listening to what everyone has to say, and we will continue to work towards the goal of improving our community as best we can. If the right circumstances present themselves, then we will take them into consideration and adjust accordingly. At this time, we believe the best path forward for Drop is to focus on our strongest communities and focus all our energy into building the highest quality community-driven enthusiast products and experiences.
Thanks for your attention and continued support.
The Drop Team