Meet Felix, Drop's First Homegrown Swiss movement Automatic Timepiece.
We've been keeping this under wraps for many months, so today I’m pleased to finally share with you the announcement of the Drop Felix: Our very own, original design field watch with a Swiss-made mechanical movement, launching for pre-order this December 12th.
At Drop, we’ve seen our community of watch enthusiasts grow to nearly 2 million. What's especially amazing is the variety of perspectives we share with each other on what we like. We poll, we snap photos, we converse, and at times quarrel—but pay close enough attention and you'll notice that the talk, one way or another, drifts toward what makes a great watch great.
Latin for "Lucky,” the Felix is our ideal everyday wearer. It balances the best product choices with utility, beauty, and value. Every aspect of this watch has been designed from the ground up, with the purpose of making a well-rounded watch we sincerely hope you’ll enjoy wearing every day.
We began with the basics:
We feel every great watch is the result of good human factors—meaning you can overbuild, overdesign, or just plain bling out on a watch—but the best ones put the ergonomic needs of the wearer first. Even the origin of the field watch, which began as a problem-solving hack on the battlefield, stands as an early example of good ergonomic practice. Some of its most fundamental design choices are informed by US army milspecs that spell out typography, layout, luminescence, functionality, all in the service of creating a reliable time teller that works well even in the toughest of conditions.
We drew from the best of past and current practices to make our Felix field watch set a contemporary example for good watch design.
We shifted the crown to the 4 o’clock position to keep it away from your wrist when flexing. We chose a specific lug angle made to maximize wrist comfort. We used double-domed sapphire for the crystal to maximize scratch resistance. We added anti-reflective coating to the underside of the crystal to minimize glare. We engineered the 316L stainless steel case with a screw-down crown to maximize water resistance. We bead-blasted the case to ensure good wear properties and minimize reflection. We used quick-release spring bars on our bands, so you can easily change them out on your own without any tools.
We sized the Felix right too: 39.6mm. Those of you who maybe have become a little tired of the wrist fridge trend of the past decade will find this just-under-40mm size to be refreshingly proportioned.
We also chose to use Superluminova C3 to offer the brightest nighttime glow.
What is "self-winding?"
The charm of a good automatic watch cannot be overstated. The first thing a casual observer will notice is the seconds hand sweeping effortlessly across the dial and the delicate swing of the balance wheel. Absent of electronics, automatic timepieces are old-world elegant. The Drop Felix dial states "Self-Winding,” an old-timey term for an “automatic” that reflects its genius: You walk, a weighted rotor swings, and the Felix uses that energy to power itself, translating physical motion into energy to keep the mainspring wound.
Shown here is the Drop Felix in IP black with a display caseback.
Why we chose the Swiss-made Sellita SW-200
There are a lot of budget automatic watches out there with respectable movements—but we feel strongly about proven quantities, and that begins with choosing the Swiss-made Sellita SW-200 as the all-mechanical heart of this timepiece. The design of this movement is legend (and its copies legion). It's been improved over the years, but the basics remain the same: An efficient automatic section with dual reverser wheels; a high beat rate (28,800bph); and most important of all, superb Swiss quality. Every surface is uniform, every gear is perfectly poised, every pallet stone is correctly adjusted, and each jewel is properly seated and correctly oiled.
Developing the Right Style
Watches also being ideally beautiful things, we wished to give the Felix a refreshing, sculptural feel. A bit of a departure from plainer dials of typical field watches, a gentle upward scallop was made on the Felix dial to match the equally gradual curvature of its outside casewalls. The handset are a slight refinement of the sword style hands typical to old field watches. The lugs too, are a reinterpretation of wire lugs from the earliest vintage field examples of WWI and after.
Pictured here are the quick-release spring bars for easy band changes. You can choose between a clear exhibition caseback or a solid caseback. The solid version is inspired by the 49-Mile Scenic Drive sign peppered throughout San Francisco, where Drop is located!
We're offering the Drop Felix in two colorways: Stainless Steel and IP Black. We're also offering an assortment of add-on Canvas band for those of you who prefer NATO style straps.
How much is the Drop Felix? The Felix will launch December 12 for the preorder price of $299. We really hope you enjoy it as much as we do. Make sure and click “request” to be notified when it’s available!
Drop Felix Specs:
Case Size: 39.5mm x 11mm (42mm lug to lug)
Water Resist: 100 Meters (10 ATM)
Case Material: 316L Stainless Steel with bead blasted finish
Crown: Screw-down crown located at 16H.
Crystal: Double Dome Sapphire Crystal with Antireflective coating
Movement: Sellita SW-200 Automatic Movement
39 Hour Power Reserve
Made in Switzerland
Band: 20mm brown leather band (with add-on canvas band)
Warranty: 2 Year International Warranty
MSRP: $349 ($299 preorder)