Drop the Needle
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At Drop, we’ve earned a loyal following through our exceptional headphone and headphone amp collaborations. From our original collaboration with the AKG K7XX back in 2014 to our best-selling Sennheiser HD 6XX and our newly-released Drop + THX Panda, we've worked closely with some of the industry's top names to develop great-sounding products for every listener. Having established ourselves in this area, we are now looking to branch out in the two-channel space, which includes speakers, turntables, and speaker amps. The Drop + Audio Technica Carbon VTA turntable will mark our first turntable collaboration.  While vinyl has remained a popular listening format among the dedicated, its popularity has skyrocketed in recent years to include many new fans searching for a more tactile music listening experience. As fans of vinyl ourselves, we created a great sounding turntable that hits all the marks: user-friendliness for new vinyl listeners, and exceptional performance for seasoned turntable users looking to upgrade.
thumb_upSanjay Levinson, D34dW4lk3r, and 118 others
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Whitedragem
158
Nov 23, 2020
OK now I want to rep for Drop to all my local hifi stores. You have products that deserve to be in the retail channel ;-)
CDBaudio
25
Apr 30, 2020
I'll add something in here that no one has yet said. It is time for one of these nice turntables to offer automatic function. I cannot for the life of me understand how less is considered better in this regard (In a $300 to $600 turntable there should be no way it can add "noise" during the playing of a record). When I bought my first turntable in 1980, it was the fully manual turntables that were cheaper. If you look at what Technics, Pioneer, Denon, Sony, etc, they all offered an automatic feature back then (even the venerable Technics SL-1200 series), with their models adding semi-auto and fully auto function going up the line. It is simply insane to *want* the stress of knowing you have to get up at the end of the record to set the arm back on the holder. To be able to sit and ponder what one just listened to is what is missing when you use a manual turntable. I say it is time to start pushing the manufacturers to add these features to better quality turntables. The Audio-Technica AT-LP2/3, Pioneer PL-30K, Denon DP-300F, etc are simply the same cheapo mechanism that has been around since the Pioneer PL-900 and is used in the low end AT-LP60. They even have the same platter, but have a slightly better tonearm arrangement. Perhaps what Denon does on the DP-400 could be somehow adapted to this wooden plinth AT? It could be done with electronics and switches these days, and other no mechanical means. I say the Drop+AT Carbon VTA is a great start at upping the game of the average turntable. That tonearm has an awesome mount and lifter setup. I do wish it was S-Shaped to match the standard headshell from my Technics. If I decide to get one of the current Drop+AT Carbon VTA units, a Que-Up will be added immediately... :) Also, belt drive is a must. Every Audio Technica ("Super OEM") type of direct drive turntable these days has noise coming out of the motor, whether it be "cogging" or something else. I have a Pioneer PLX-500 that makes this noise, and there are multiple reviews of the high end AT-LP5(x) with the same issue. Maybe the next time out ? I'll agree with others here that an onboard preamp and/or USB function is superfluous for most who will buy in this price range. The savings could go into that automatic function... ;)
(Edited)
pm-94
0
May 13, 2020
i have to agree. i recently bought a technics sl1200 because i know that they are very solid and reliable. but, i'm finding myself going to CDs only because i don't want to get up every 20 minutes to stop the turntable. years ago, i bought a new pioneer pl200 as my very first turntable. i loved it. it had auto return, and that was good enough for me. i'm liking the thought of auto return on a fairly high end turntable. i think it's an upsell, rather than being lower end.
Draeftlore
39
Feb 27, 2020
Are you going to have external phono-preamp support? I like the look of this product and will defiantly be an upgrade to the "Cheap" multi-source system my parent's got me for Christmas no mater what, but I want to get a MC cartridge. Also integrated circuits is a no go. Please Please Please also make it a decent price. I would say no more than $650 because anything beyond that you would be competing with the schiit sol.
Benjie
1
Feb 25, 2020
Defiant no thank you. For the price I can get into an older Technics on eBay with way better sound and stability. For shame Audio Technica. Stay in your lane!
EntropyCollector
84
Feb 11, 2020
Some thoughts: a) Detachable RCA cable is a must. Same for the ground cable, just leave the RCA connectors / a screw there and let people use whatever cables of whatever length they want. Using built-in cables may be cheaper but it's not worth it, you don't want users to have to manually replace damaged cables with a soldering iron. b) Built-in phono stages are practical but in most cases they are cheap and hurt sound quality, also many people would likely want to use their own, if you decide to put one, make sure it's a decent one and allow for it to be completely bypassed. A nice plus would be to also allow switching between MM and MC, since the pre-amp circuitry is a bit different depending on the cartridge + maybe add a headphone jack as well. c) 78RPM support would be a nice plus for some people. d) You'll probably go for a switching supply, make sure it's a decent one with proper noise filtering, especially in case you add a built-in phono stage. e) Rubber feet suck, go for something better instead (e.g. noise damping cones/spikes w pad), it makes a difference if you don't have a proper stand and the upgrade is a relatively cheap one. They also look much cooler :-) f) Throw in there a replacement belt just in case. In general I'd always go for build quality instead of added features, if you can't get the raw sound from the LP without compromises any other stuff such as built-in amp stages, ADCs with usb ports, auto-stop / auto-park, 45/78RPM support don't make much sense. I have an old Thorens turntable, its build quality is phenomenal, from its suspension system to the motor to the spindle. It doesn't need any extras, it's only weak point were the built-in RCA cables that used to be common back then. There are so many turntables out there with "cool features" that can't even play decent stereo (not to mention some of them even damage LPs), on the other hand there are so many over-priced turntables for no reason, targeting "audiophiles" who don't know what they are paying for as long as it's featured on some blog/magazine. Start from a solid turntable and then add the extras, to me a turntable with a good motor, tonearm, plinth and power supply, a decent built-in phono stage, that can properly support MC cartridges, below 400$ would be a good product. Especialy if I could buy it in EU at this price.
(Edited)
DenonFanboy
790
Feb 10, 2020
If the original is $299, can we expect $150-200 for the drop version?
bharker
77
Feb 10, 2020
Very interested in this project. Any idea on a rough time frame? 3, 6 or 9 months? I was actually just looking around on eBay for something decent secondhand, but after seeing this announcement I reckon I'll hold off until this is released.
(Edited)
Dinos
0
Feb 8, 2020
😍
RayF
23911
Feb 7, 2020
How many albums can I stack on it at once?
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(asking for Mick)
uninked
9
Feb 7, 2020
Appears to be a AT-LPW40WN with a slightly darker fake wood veneer, and white lettering that'll flake off in no time.
zanthine
76
Feb 7, 2020
I think you’re right. In that case it’s an AT 95 cartridge, which is what I thought.
Evshrug
2013
Feb 10, 2020
It is... which isn’t a bad start for its price. Who knows what other changes they might make beyond veneer? I don’t usually have an issue with silkscreened lettering falling off of things that aren’t usually subject to physical contact.
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