When I was looking for new headphones this past month, I thought Drop was a different company, but realized later that it was Massdrop all along.
In my opinion, Massdrop brand is better, it identifies them who they are. Drop? That is too generic and it does not really say much about the company. I do not see why they need to rebrand themselves. If they want to rebrand their name for said reasons, of all the names, why Drop? Drop reminds of DropBox or something.