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Why Massdrop rebrand to Drop?

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When I was looking for new headphones this past month, I thought Drop was a different company, but realized later that it was Massdrop all along. In my opinion, Massdrop brand is better, it identifies them who they are. Drop? That is too generic and it does not really say much about the company. I do not see why they need to rebrand themselves. If they want to rebrand their name for said reasons, of all the names, why Drop? Drop reminds of DropBox or something.
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SUPERTOMMO
198
Feb 24, 2020
I thought Massdrop was rebranded to “Drop (Formerly Massdrop)” ;-)
jaxtrauma
2103
Feb 21, 2020
I'm not sure but it may be a subliminal warning: the new logo literally has the corner cut
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