Can we talk about knives?
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I went through all the products available in EDC right now. ~65% of the category of EDC is knives or knife related products. What's worse is that most of the other categories only have one or two products each. I like knives as much as the next guy so I would be thrilled to have them in their own category. However they seems to be overshadowing the other products.
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erickong
4436
Everyday Carry Moderator
Feb 25, 2020
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You saw the posts about cutting certain communities and combining others right? A reason that this is happening is because Drop has moved away from the group buy system that Massdrop used. Drop can't compete with other vendors such as Amazon when it comes to sales of every day products made by other companies. They need to target a new market and excel in it. That's their collaborations
Feb 25, 2020
reswright
1691
Feb 22, 2020
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Toward understanding this issue: Go back to EDC and count up all the knives. (I think today the total is 30.) Break that out onto a separate page and then break it down into the following:
  1. Massdrop Branded or Exclusives
  2. Knives made by anyone else
A quick and dirty pass through the list gives me 22 knives that are either Massdrop branded or Massdrop exclusives. The other 8 are open market knives. Now look at the 22 knives. By my count, at least 18 of those 22 knives have been in inventory for as long as I've been here. Anyway, take these items out of the equation and you're looking at 8 open market knives and 4 recent Drop exclusives, which balances a lot more reasonably against their 18 other offerings in EDC. Reframing that -- Massdrop branded production runs that have not yet sold out despite being out for at least one year, constitute just about as large a percentage of what's offered in EDC as all non-knife items combined. I'm sure they'd like to sell out of them but they haven't, despite the fact that they remade the entire website to concentrate on selling them. They arguably were a little too aggressive in pushing out new Massdrop models for a while and it left them with an inventory glut. And until they sell or liquidate that excess inventory, everyone that comes to them to buy stuff are gonna get shown a double fistful of knives. So I'm thinking they might already understand that their inventory is a little lopsided. In any case I agree with you, but I wouldn't hold my breath just yet waiting for them to change things.
Feb 22, 2020
Slanted_Jack
14
Feb 22, 2020
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In that case they could do a inventory purge by offering mystery grab bags to recoup any losses incurred due to excess product that wont sell.
Feb 22, 2020
reswright
1691
Feb 22, 2020
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Well, they tried something along those lines, right around the same time that 'loot boxes' were a thing. Is it a coincidence that I mention that latter fact? Sadly, it is not. The short version is, they experienced a teachable moment about the fine differences between the laws governing promotional giveaways and those governing illegal gambling, of which they had well and truly, if unintentionally, gotten themselves on the wrong side. I'll just leave it at saying there was some proactive scrambling going on for a while. I should add that it remains only an observation based surmise that this is truly an unsold inventory issue. I don't walk around their warehouse space and they don't share their books with me. There could be other explanations. Still, it walks and talks like a duck.
Feb 22, 2020
reswright
1691
Feb 22, 2020
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I believe what you are suggesting is that Drop should have more doohickeys in the EDC channel relative to the amount of knives in it, and or do what they've already done more than once, which is make Knives their own channel. As a knife guy who also likes doohickeys I'm in favor of either of these plans, but they seem fairly intent on the 'big tent' approach for now.
Feb 22, 2020