We’re thrilled with the success of our first Brand Spotlight with Bulova, so we’re riding the momentum into our second by showcasing another long-standing partner of ours, one of the most well-known outdoor brands in the world: Victorinox.
While Victorinox may be known today for its reliable watches (among many other goods), it’s impossible to discuss them without first mentioning the original Swiss Army Knife.
Victorinox has been around since 1884, when founder Karl Elsener opened his own cutlery business in Switzerland. Elsener’s idea for a compact knife with a wide array of practical functions proved it was here to stay, and he eventually won a contract to supply the Swiss army with pocket knives. When Elsener’s mother, Victoria, passed away, he named his company after her. The name was later combined with “inox,” the French word for “stainless,” as all of its knives were, and still are, made of stainless steel.
Of course, the Swiss Army Knife is only one aspect of...