If you're old enough to remember, there was a time when Made in Japan was akin to junk. But both quality and perception of quality improved to where Japanese brands are highly regarded, as much or more as venerable European brands. Same with Korea. Remember when Hyundai first started selling cars in the US? They were crap. Now look at them. Same thing with the Chinese. I personally am still wary of certain Chinese products, especially anything that is, or relates to, food as I do not trust their adherence to fix safety standards (glazes on ceramic and porcelain ware could contain lead or other harmful products that can leach into food). But when it comes to hard goods like a watch, their quality is improving and can be very competitive.