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How to detect a duplicate/fake watch?

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What are the usual techniques to check if a timepiece is a duplicate/fake by yourself ?
I recently bought my timepiece from an online retailer(not authorized by watchmaker). I went ahead and bought the watch as its a well-known online website. I did do my research on the model number before making the purchase. I called the watchmaker and checked with them if the model number is genuine and not a fake. After a chat with the customer-care of the watchmaker, they told me that this model was discontinued and they could not confirm when the watch was discontinued, and they did not guarantee the authenticity of the watch if it was bought from any other seller other than mentioned on the watchmaker's online retailer list.
So I would like to ask as a buyer, what should you be checking once you receive the timepiece; for the authenticity of the watch(other than taking it to the watchmaker's service center or taking it to a 3rd party watch service center)
I have added the pictures of my watch to the post. I have removed the watch serial number as I read that its normal practice to do so when sharing images of the back of the watch. The serial number was 9-Letters.

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RayF
22218
Jun 3, 2019
I'm convinced the problem is over-blown. I've purchased several watches over the past year and I'm quite positive they're all the genuine article--even my new Rolex--got a heck of deal on it too!
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Dominko
Jun 17, 2019
RayF If I was you I'd take that Rolex into an AD and get it checked out, somethings not quite right with it, but I can't put my finger on it.
RayF
22218
Jun 17, 2019
DominkoDon't be negative!
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