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Announcing the Drop Keycap Club

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Greetings everyone! We’re excited to pull back the curtain and reveal the premium membership program we’ve been working on the past few months as well as give a little insight into how we came up with it.  Initially we started by thinking about how other websites give back and improve the experience for their most dedicated users, as well as the various pros and cons in comparison to how our site works. Free expedited shipping makes sense if you’re placing multiple orders per month or even weekly from somewhere like Amazon. Or alternatively, monthly subscription boxes work well if you have lower-value consumable items that need to be replaced routinely like razor blades or cosmetics. We tossed around a lot of ideas, but coming up with something that made sense for keycaps- which are purchased infrequently and have a high value- was a slightly more challenging task.  After looking at the past 4 years of our keycap sales, we found that typical keyboard enthusiasts bought three sets of keycaps from Drop per year. Using that as our jumping off point, we started working on a program that would be advantageous for this group and allow them to utilize its perks immediately while continuing to offer value throughout the whole year. Additionally, we want to offer something that is of value to both our newer users looking to dive deeper, and to our most devoted keycap buyers. Since we all know the ideal ratio for keycap sets to keyboards is roughly 5 to 1, it makes the most sense to offer a program focusing on making the keycaps more affordable. The core of Keycap Club consists of a monthly coupon that can be applied to any order of artisan keycaps and/or keycap sets on Drop.com that totals $100 or more. You will initially be given a coupon with a randomized value between $20 and $100. Let me temper expectations here a little and be transparent that the odds tilt towards the $20 coupon, but there is certainly a decent chance of getting a higher amount. 30 days after the coupon has been granted, it will expire and a new one will be issued with a new randomized value. This means that over the year you’ll have the chance to use a total of 12 coupons with a minimum potential savings of $240, but you would only need to use 3 of them to come out ahead. To help decide how you want to use that coupon or not, we are continually working to improve our forecasting system in order to provide a rough calendar of incoming keycap launches as well as our efforts to expand an ever growing collection of in stock keycaps.  In addition to the monthly coupon system, we’re going to be introducing a monthly artisan/novelty keycap draw for rare, unique, and valuable keycaps. All Drop Keycap Club members will be automatically entered into the monthly draws, and winners will be selected and announced on the last day of each month. See this talk post for more information about the monthly draws and the types of prizes that will be available. We’re also adding on-site badging for all Drop Keycap Club members which will initially be mostly for aesthetics, but will evolve over time to give you access to future exclusive product launches and events. And lastly, Keycap Club members will get a chance to provide user reviews for new unreleased products. Those selected will receive the item before it goes live and is available to anyone else and in turn you’ll provide a first look review for the community. Any items reviewed are yours to keep and enjoy. This will not be limited to only keycap launches so you may get picked to talk about a pair of headphones, or even a full keyboard! Read more about the program at this post. In terms of the cost, the program will be $69 for a one-year membership. However, a $20 off coupon will be available at the launch of the program making it just $49 for your initial year.  We plan to continually expand the offerings and perks of the Drop Keycap Club and are excited to make adjustments to suit the needs of the community. One example is that we’ll be providing a special perk for our most long-serving massdrop keyboard members in the near future as a thank you for all the contributions they have made to our site and to the community as a whole. We want to build something that’s great for everyone and that means we need feedback both positive and negative, so if you have an idea that you think we should add, or alternatively if you’re excited about what’s in the works here, then please leave us a comment and let us know.
(Edited)
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AlexPk
6392
Community
Sep 13, 2021
Stickied
FAQ What are the odds with the coupons? 70% of a $20 coupon, 15% of a $30 coupon, 10% of a $40 coupon, 4% of a $50 coupon and 1% of a $100 coupon. How will I know if there will be keycaps I want to buy over the next 12 months? We are working on providing more transparency into our keycap set planning so that you can make as informed a decision as possible.  Once I sign up, where can I see my coupon value? You can login and check the value of your coupon on the Keycap Club Members page any time. Can I cancel get a refund once I sign up?  No, there will be no refunds once you sign up. After signing up, yes you may cancel the subscription to prevent it autorenewing at the end of the 12 months. Can I stack my monthly coupon with my Drop rewards points? Yes, you can. Where/how do I sign up? The Drop Keycap Club program is planned to launch in late September, at which point you can add the membership to your cart like a normal item and check out as usual. Can I use my Drop rewards points on the membership price? Unfortunately not, but we will be issuing a coupon code for $20 off as mentioned above and you will also receive Drop reward points from checking out. Where can I see a list of the keycaps currently for sale? Right here: https://drop.com/mechanical-keyboards/drops/?sc=keycaps

How much is it? $69 a year but for the first year it will be $49 after using the discount code. For 12 months. Total. Like, $4 a month. 4 dollars and 8 cents.
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Daeronicus
211
Sep 16, 2021
I second this. I live in Chile and the custom fees +shipping is almost 100% in some cases.
Daeronicus
211
Sep 16, 2021
The membership idea seems reasonable but the execution may be not so much. A monthly cupon vs a keycaps set that may or not be good to me. If i don´t like any set I will lost the cupon, this doesn´t looks fair to me, I want to be able to use a cupon when I find a keycap set that is to my liking, not only limited to that month choices. because it feels like I am loosing money every month. I prefer having a yearly cupon that I can use it with any set that I may find attractive that year instead of this monthly obligation to use it or loose it. The cupon odds seems fair enough, but the montly limitation is not, i f I got a 20% cupon I want to be able to use it in a keycap set that I like and not only the monthly choices. As I said before it feels that Im loosing money or worst, that I am obligated to use the cupon so I don´t loose the money. I think that is an aspect you should polish a little more.
(Edited)
leo.panerio
0
Sep 19, 2021
count me in
timothy9x
1
Sep 17, 2021
Well I guess it doesn't hurt too much to try it for the first year.
thinkpod17
26
Sep 17, 2021
oh god more relentless capitalism. "the odds for a better one are decent" ?! that's 30% you'll get more than 20$ off. While I do appreciate the fact that you're trying to save people money, let's do some quick math. most of the sets on drop's keycap page are 120-180$ for the base kit (Assuming people don't buy modifiers). If everyone signing up for this keycap club mess is in fact buying 3 of these kits every year, then they're already spending 360-540$ in total. Now with this coupon casino bs, they have a 70% chance of getting a 20$ coupon and the chance of getting a coupon high enough to make up for paying for the keycap club is literally 1% so you make money in 99% of the instances where someone signs up for this club. TL-DR; don't sign up, there's a 1% chance you actually save money. (literally!)
(Edited)
Kevin
5066
Outreach
Sep 18, 2021
This guy maths.
tooitchy
304
Sep 19, 2021
yes i think communism would suit everyone much better, then we wouldn't have to listen to entitled people complain about deals not good enough for their liking, and blaming capitalism for it, because nobody would have anything and we'd all live meager grayscale lives under the boot of tyrants.
(Edited)
miene
6
Sep 16, 2021
the profit margins on keycaps are high enough for you guys to capitalize, what gives with this ridiculous keycap casino idea?
Dimize
0
Sep 16, 2021
69$ a month nice
TOOMUCHDOG
11
Sep 16, 2021
Very disappointed, the email blurb got me excited and then I saw what the actual offer is. I'm increasingly interested in keycaps and would love to acquire some interesting sets and novelty keycaps. That being said, I couldn't possibly be less interested in what amounts to a subscription to a coupon lottery. There's a real opportunity for something interesting in a monthly subscription geared towards keycaps, but this is for sure not it.
Xenogear
2
Sep 16, 2021
I'm retarded so forgive my not 160char comment! This reveal of the great deal that I rushed to see too, is written like the person that came up with it went "how are we going to get rid of all these trash keycap sets we want $300 for Bob?"....(like corn... Was that a haha Midwest is dumb Cali joke? No one wants that!) "I know Tom! We will make these crazy people spend $69 a month for a completely rigged behind the scenes lottery where at no time will there be a GMK or hotly desired set and a large amount coupon except to the free kids we have hype this up!". "Okay we just have to make it so it sounds like it's a lottery even though it's a fixed chance loot box with no clue what's even in the box until you've already got the coupon that may or may not be useful at all that month". "Perfect there's so many useful idiots"! Once you learn to know the difference between The King's English and the way lawyers talk, a lot of everything these drop people say is legalese disguised as talking to you like a high pressure reverse psychology sales person. That email was disingenuous at best imo. I too was very very disappointed after being very excited of having a chance of not spending $500 on the GMK set I might want from a scalper! It's just worse the more you look at the original email and then what it actually is. Not to be one of those people but this is what I imagine dropped to be this entire time. I loved on to buy headphones and it was 6 months wait🤯 Turns out I wasn't far off. If you're the type of person that can spend $300 on keycaps three times per keyboard, you have an addiction not a hobby! Also this entire site and business model is based on millennial fomo. Kinda icky and this seals the deal for me I don't think I'll be buying anything from them again. Have a great life👍
Sockie
9
Sep 16, 2021
This is really exciting, especially as a Canadian who always gets hit with massive shipping and duty fees. I tend to end up paying almost double for a keycap set after currency exchange and all of the above have been said and done - having a chance at any discount could be well worth it!
Wansmith
11
Sep 16, 2021
hi there - just wanting to know if there is an external auditor who verifies the odds of the coupons are being applied as stated? Otherwise it seems theres no way to be sure if you are getting what you paid for with the membership
Bmirelli
2
Sep 16, 2021
This looks similar to a premium credit card offer. $495/year for Amex Platinum or whatever doesn't make sense to many people, but if you spend a lot, it's worth it. They should consider offering a lower priced tier for people who spend less on the site either because of budget or limited selection. The $20 discount on the program seems to be confusing people. It's a $49 membership, not $69... at least until they hit us with the bait n switch.
NotAnick
3
Sep 17, 2021
Then you cancel it and renew when you plan to buy another set of keycaps. Given someone really buys 3 keycap sets per year, it is $69/year - 3*$20 guaranteed coupon discount. The real question is if anyone really buys that much.
sevenseacat
1874
Sep 17, 2021
Yeah I doubt they would stack initial signup discounts like that. Still, a lot of hassle for very little possible payoff.
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