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Best Cosmetics under $40014

1. Too Cool for School Dinoplatz Escalator Mascara

#1 in Best Cosmetics under $400 of 14 products

"This is a great mascara for lengthening and separating lashes, with the silicone brush that I like so much. It doesn't thicken as much as some others I've used, but it..."  Read More

2. Tony Moly 7 Days Tattoo Eyebrow Pen

#2 in Best Cosmetics under $400 of 14 products

"I really like this pen. It's definitely not 7 days of wear, but it does leave some color behind, so if you don't want to do your brows one day it's not super..."  Read More

3. Empire Apothecary Saltwater Hair Spray

#3 in Best Cosmetics under $400 of 14 products

Handmade in small batches in Brooklyn, Empire Apothecary’s saltwater hair spray gives you that cool, went-surfing-before-work feel. The all-natural formula is...  Read More

4. Blind Barber 40-Proof Sea Salt Spray

#4 in Best Cosmetics under $400 of 14 products

Much more than a get-in, get-out affair, the barbershops of America’s past were community centers—places to chat, laugh, and, of course, groom. It’s with this approach...  Read More

5. O'Douds Aftershave Splash w/ Reusable Flask

#5 in Best Cosmetics under $400 of 14 products

Founded by Clayton Douds in 2014, O'Douds Apothecary is a Brooklyn-based company that focuses on high-quality formulas and responsibly sourced ingredients. A great...  Read More

6. Empire Apothecary Standard Issue Hair Pomade

#6 in Best Cosmetics under $400 of 14 products

"Pretty good stuff. Little goes a long way. This stuff is really good and I use it mainly as a mustache wax. Sometimes when I want to look really nice and have a strong..."  Read More

7. Empire Apothecary Black Oud Scent Roller

#7 in Best Cosmetics under $400 of 14 products

Handcrafted in Empire Apothecary’s Brooklyn lab, Black Oud is an experimental unisex scent for those who like to stand out. It’s meant to penetrate the skin, then work...  Read More

8. Empire Apothecary Strange Paradise Eau de Parfum

#8 in Best Cosmetics under $400 of 14 products

Made in Empire Apothecary’s Brooklyn lab, Strange Paradise is a unisex perfume crafted with natural and organic essential oils, extracts, and absolutes. The warm, soft...  Read More

9. O'Doud's Apothecary Shave Cream

#9 in Best Cosmetics under $400 of 14 products

"Works really well. No razor burn whatsoever. Smells great too. My only complaint is that the pump doesn't work well when the bottle starts to get empty - you have to..."  Read More

10. The Saem Eco Soul Contour Palette

#10 in Best Cosmetics under $400 of 14 products

Accentuate your features with the Eco Soul palette from The Saem. It features one highlighter and three contouring shades designed to work together to give your face...  Read More

11. Hemingway Accoutrements Conditioning Beard Oil

#11 in Best Cosmetics under $400 of 14 products

With this conditioning beard oil from Hemingway Accoutrements, a softer, fuller, and more manageable beard is only a few eyedropper drops away. This highly...  Read More

12. Symbiosis Collagen Instant Perfecting Primer

#12 in Best Cosmetics under $400 of 14 products

From London skincare brand Symbiosis, this silky, lightweight primer blends smoothly into your skin and creates the ideal canvas to enhance the look and wear of...  Read More

13. Tony Moly BCDation Cushion Plus SPF50+ PA+++ Beige

#13 in Best Cosmetics under $400 of 14 products

This is the compact that all others ought to be measured against. It combines the light, natural feel of a BB cream; the easy application and hydrating benefits of a...  Read More

14. Freshh Face Face Meal Translucent Setting Powder

#14 in Best Cosmetics under $400 of 14 products

Give your skin what it needs with Freshh Face Face Meal: an all-natural translucent setting powder that works well with all skin tones. By feeding your skin nourishing...  Read More