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Where are the top of the line binocularso such as swarovski slc 15x56, and Leica, zeiss. Also, how about about the Mojave in HD and the new leupold santiam bx5 15x56!! I feel mass drop could really up there any with incorporating more products like such into their lineup.
Have a look at Zen-Ray binoculars. Like many of the smaller niche brands found at places like massdrop, Zen-Ray is a small company based in the US, leveraging the design expertise of a few key individuals combined with the economies of contract manufacturing in China to deliver impressive value that can compete with the big names.
After a lot of research, I bought a pair of Zen-Ray 7x36 ED2 binoculars for birdwatching about 6 years ago, about $400, and I'm still blown away every time I use them. Compared to my Leupold Katmai 6x32 (great binoculars in their own right), the Zen-Rays are hands-down better. They also easily best the Vortex Razors, and are frighteningly close to the performance of Swarovski EL. I'd have to rank these binoculars as one of the best bargains I've ever come across.