Honestly not sure of an exact release date, but I've read here: http://pcdiy.asus.com/2014/01/pg278q-rog-swift-gaming-monitor-the-best-gaming-monitor/ that it will be at an $799 price point. Hopefully we can strike an early deal together. Release date is "Q2" this year so it may be soon!
More info:
Supports VESA Wall Mounting
6mm Bezel
8bit TN Panel
120(+)hz Refresh Rate
1ms Response Time