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Showing 1 of 23 conversations about:
Smartphones
By
Wes_w
Wes_w
8
Jun 24, 2014
The OnePlus MSRP is set at $299 for the 16GB model and $349 for the 64GB model, nothing as absurd as $1.
Genkishi569
42
Jun 25, 2014
Wes_wYeah, of course nothing as "absurd" as $1, but that was exactly it. It wasn't absurd. They had an invite only event in China where 100 selected people could get it for $1. What did the event do? Make-up for the significant loss with the counterbalance of really cheap marketing because people wanted to get that phone for $1, and from which they would have to "know" about the phone to get the bonus. The insane specs for the price, even if you didn't get it for $1, would have made you want it for the MSRP you stated above. Look what their event did now, people KNOW about OnePlus One. They want it. They want it as a drop, and it reflects on the poll results. In truth, the $1 tactic was smart. I ask you which is better: A 100 phones for a dollar to make a tonne of people aware who will in turn make other people aware as well? compared to this: How much would ads cost? How much would social media managers cost? You see the cost-benefit analysis now? A few thousand dollars is cheap compared to paying for ads and services that might not pierce the customer into thinking he/she "NEEDS" the product. Hope I provided some insight here.
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