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Looks very nice but sadly it is Quartz :(
Because after the parts, labor, associated costs and supply it boils down to commodity fetishism. How much do you desire it for. Perversely do you desire your watch more because it costs more...
Original design from a brand respected for its quality selling a watch with about the same margin as other microbrands using automatic movements is not really what I would call "high price tags". Sure, you can get cheaper catalogue pieces from brands who are just out to make money, but where's the fun in that?