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Showing 1 of 48 conversations about:
Hatuletoh
850
Jul 11, 2019
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Jesus, the photographs! One, two, three, four, five--all of the same angle! A clean sweep of utter banality! Like a meal of unseasoned, boiled, skinless chicken breast; a baked potato, topped with nothing; and plain steamed cabbage, hold the salt and pepper, and anything else that might have gone on it. And of course, a big bowl of fat-free ice-milk for dessert, your choice of vanilla or unflavored.
The product description calls the bolt mechanism the most addicting you'll ever play with, then wastes sever dozen words describing it. You know what would have enhanced those words tremendously, and made them not a waste because my simple ape mind would have been able to apply them in context? Some photos of the mechanism! Like, three or four in sequence showing the operation. A video would be best, but that's a different level of salesmanship that I'm not even asking (Mass)Drop to aspire to. No need to waste the time failing out of the graduate program when you can't even hack it in the 101.
This is a tactile product, and a total luxury purchase as well, so everyone hold onto their monocles and position yourself next to the ladies in corsets to catch them should they swoon, because what I'm about to say might very well be a great shock: when trying to convince people to purchase fundamentally unnecessary, luxury products; and especially when the main selling point of such products is some sort of sensual features or the sensuous experience the products purport to provide, it is absolutely vital to advertise using interesting, dynamic images. Ideally the images will spin a story for the potential customers, but at the very least, they must help the potential customers to imagine themselves using the product. For example, think of perfume / cologne commercials. Theyre stereotypically artsy and weird. Why is that? Because it's basically impossible to describe a scent, and all of our advertising media are visual and auditory (except for those little cologne sample inserts in printed magazines--are there still printed magazines?). So rather than an ultimately futile effort to convey any sense of what a cologne smells like, they just show a bunch of semi-clothed models looking at each other and also the camera, as if the viewer is an intimate part of their group. Or maybe just one semi-clother model in a setting that suggests an immediately impending, or recently concluded coital encounter. Either way, the message is: cool, good looking people (maybe with very active, flexible, non-standard sex preferences? Possibly--if that's what YOU think, and YOU prefer) wear this cologne. What's it smell like? Who the hell know--could be fermented cow dung, it doesn't matter. What matters is that if you are, or aspire to be, one of these cool, good looking people then you'll wear Eu du Bovine X cologne.
Everyone thinks they're immune to such heavy-handed forms of suggestion, as evidenced by the fact that (M)Drop can't be bothered to take proper pics of something as well known to advertisers as pens. By which I mean that fancy pens are physical products that have been around for centuries, and for at least the last one, people have been trying to figure out how best to present their writing instruments so as to convince people to buy them, even and especially if the pens are unnecessarily fancy. I'd bet there's a whole cannon on how to take pics of pens, depending upon the level of luxury, buyers target demo, etc., because this shit works. It sells more product. If it didn't, no one would do it, but it does, so they do. Or at least the smart ones do. And when done well with a quality product, advertising benefits both seller and buyer, which is ultimately what pisses me off about the terrible pics on these product pages. I want to know more about the products; I WANT to be convinced to buy something I might not otherwise. (M)Drop, I want to give you more of my money, all I ask is you put in the tiniest effort to convince me to do so. Is that too much to ask?
glennac
1363
Jul 12, 2019
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HatuletohAgreed! Not much effort is put into ‘Presentation’. It’s, “Get it listed, and move on!”
So many missed opportunities for a sale because of lack of creativity or just plane WRONG information in the Description or Details. 🤦🏻♂️
Many times they simply don’t make the products truly desirable. But they sure will waist time on flowery marketing speak filled with bluster and exaggeration but then present the plainest photos of the items. 🙄
OH! And don’t get me started on the complete failure to show the products actually ‘in hand’! It’s the best way to judge relative size and weight. But no, items are shown in a sterile environment where we have no perception of size.
(Edited)
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