This drop comes out to US $30.74 shipped, it's $37.22 to buy 3 rolls shipped from CineStill directly. A decent deal, but honestly I'd be more interested if the drop was for 5 or 10 rolls.
sopwerdnaHell, it's $32.37 for this on B&H - if you add two more rolls* it's ~$54 with free 2-day shipping. You can mix and match as you like as well.
*(or an extra $16.73 of other items)