I really like the paint on the aviator connector - the multi-coloured highlights really do match the cable. On the downside, the USB 2 capabilities of this cable do not allow enough current for full 'lit up like a Christmas tree' illumination on my CTRL. Don't get me wrong: everything works fine, just slightly less bright than before.
Its great! Build quality seems good so far. I used it in a ducky keyboard first and there is a bit of a clearance issue, where the cable doesn't quite fit and gets pressed down. That makes me worry about it getting broken over time. But I am using a different cable now where clearance is not an issue.
The pictures do not do it justice. The way the weave sneaks through is great and the cerakoted(I assume) aviator connectors are prime. I kinda wish they went for a flatter color profile so it matches Oblivion better but this works well for a lot of boards in the colors it comes with.