With the coupon (which they apply when you pay) it's $39.99. Happy to finally snag one of these! It'll be replacing a pretty decent Dayton Audio center channel handed down to me from a friend.
Shazb0tYes, I got an email from support: they made a mistake with the pricing and changed it. The original price was $69.99, then -$30 for $39.99. Massdrop quickly realized their mistake, but they're going to honor my $39.99 price, so I really lucked out!