rOtring 800 Mechanical Pencil Discussions | Drop

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rOtring 800 Mechanical Pencil

Showing 1 of 231 conversations about:

rOtring 800 Mechanical Pencil

Zagmeister

Jan 4, 2015

Here is an idea about handling drops when the first several people who join a drop create an avalanche of following subscribers, whereby a drop that required just 30 to unlock ends up with several times as many (i.e., 150 + and counting).
The margins on such drops must have gotten a whole lot fatter with a more than anticipated healthy growth. Do you consider rewarding early adapters? Why don't you give the first 30 people a simple $5 break? Fair enough ... that is only marketing 101.

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aufmerksam

Jan 5, 2015

ZagmeisterThat only works as a marketing strategy if the premise, that the early joiners somehow trigger the avalanche that follows, is actually true. While that may be true of some drops, I don't think it is the norm here.

JonasHeineman

5987

Jan 10, 2015

ZagmeisterHey @Zagmeister,
The idea of rewarding early joiners is an interesting one, I will pass it along.
Correlations between quantity and cost vary greatly between vendors, brands, products, etc.
These two things aren't necessarily related, but I wanted to address both of your points.
Thanks for taking the time to give this some thought and post in the discussion.

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