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Suggestion: Drop should make a budget barebones kit.

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Drop has marketshare in many areas, but they appear to not have any cheap barebones kits (sub 50$) currently available. They could do something like the CIY tester 68, MG75, or MG108 (ideally a 65%) . This could be a keyboard that would be a great entryway into mechanical keyboards, and have drop be recognized as a budget player more. It could also have deals that encourage you to buy other drop products alongside it (IE: keycaps 10$). It could also work as a 'travel keyboard' which one would bring travelling with them or just something fairly cheap to not be super careful with and just test out whatever.

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