How to sell things on Drop & How Drop charge them?
Hi , this Kyle from China. Since a month ago, my team wanted to build a brand to produce the high quality of mechanical keyboard and headset to sell aboard. Now we already got the license to do so, and we can't wait to bring our products to meet everyone. But the products are still in the period of designing, it would take some time :( There are some questions we can't find the ways to solve - how to sell keyboard on Drop, and the details about how Drop charge per product? - Actually I sent an email to Drop Studio for some questions, but I didn't receive the answer.( Drop Studio also mentioned that they can contact me only if they were interested in my design / products ). So I'm here ask for help. If anyone can answer my question, I would really appreciate it :)
Nov 14, 2024
Quality verses not-quality Even the well-thought-out chicklet-style keys on my high end macbook pro annoy me. They’re not painful, but they’re not great. I would rather type on my cheapest custom keyboard, with my least favorite switches, and most basic keycaps, than on my fancy laptop. And the reason is, it’s better. It’s just better. The punchy, clean response of mechanical keyboards frees my mind of the grating, persistently obnoxious chintzy-ness of standard keyboards and lets me focus on my thoughts. I think and my fingers fly. I’m not a fast typist, but you should hear me when my brain gets going. The response of the keys calls back to me, encouraging me to push on and keep going. It’s a pleasure to type on a keyboard that is built for excellence rather than frugality, just like driving a performance sports car is different than driving a base model economy coupe. Tools built for performance produce performance. So how do we swing the pendulum back? How do we bring what we’ve experienced to those we know? I’ve been discussing this subject with coworkers, c-level officers, accounting professionals and leaders in different industries for a while now, and one thing has become apparent. If mechanical keyboards are to make a resurgence in the office environment, it’s going to require a perfect storm of circumstances, beginning with how mechanical keyboards are marketed/perceived.
The threat: Why we need new entry points to the hobby. If you are reading this article, you are using mechanical keyboards professionally, and you know that you are in the vast minority. That brings a certain level of exclusivity to the hobby. No matter how affordably a good keyboard can be made and sold for, this isn’t a cheap hobby and getting into keyboards requires a base price. Nobody gets in for free. That means that the hobby must be sought out, and that places us at risk. If the ASMR keyboard videos on TikTok cease to attract viewers/new customers, the algorithms will move on and if that happens, we’re looking at a hobby that will start shrinking. We can’t expect new keyboards, keycaps and switches to be designed, constructed and sold if there isn’t a market to absorb them. And that means that we need an entry point other than novelty, for new members of the community to find us. To me, the obvious choice is business. Business priorities align with keyboard enthusiasts’ priorities in several key ways.
Gamers aren’t the answer Some argue that gaming is untapped territory for the enthusiast keyboard market, in that gamers are already using mechanical keyboards, albeit ones that focus exclusively on speed-related performance and longevity/sturdiness. I don’t think personally that the gamer keyboard market has much if anything to offer us in terms of growth, in that it’s already saturated with mech keeb owners, and their users are much more likely to buy another gaming keeb for their home office setup than to seek out an enthusiast build. They aren’t coming from a place of deficit like the standard office worker is, their keyboards do the job well, and there’s almost no reason to abandon their setup for a custom build. A small note: I do not believe that computer manufacturers like IBM or Apple will ever return to the world of mechanical keyboards as it would require admitting that their current offerings are awful. (That said, I would love to see an Apple designed mechanical keyboard. Just because.) Business users on the other hand, are coming from a place of complete deficit. The keyboards they’re provided with barely get the job done, and are often in a state of disrepair. It’s not a hard argument to make that the tools they’re using are poor, the hard part is convincing them to spend 10 times as much on the same tool.
Size matters In my mind, one mechanical keyboard company openly cares about business users. Fujitsu’s Happy Hacking Keyboard, or HHKB. PFU, who exclusively sells HHKB in the US, has a website that is a love-letter to business culture and they’ve created what they believe is the ultimate work keyboard. I personally love HHKBs, but their commitment to their small 60% footprint, while brilliant, is probably a bridge too far for most business owners. Most folks I’ve spoken to over the last few years about keyboards in the workplace come back to the num-pad. It takes a real long time for some folks to finally let go of it, and when they do, they often move into the next largest option, hence the popularity of TKLs and even recently, 80% keyboards like the one I’m typing this article on (KBD Fans Tiger 80 lite, with GMK Redacted and TTC Moon White silent tactiles that feel like topres, I swear). I feel obliged to mention that Fujitsu also offers a topre full size keyboard called RealForce, which has business and gaming applications, and is very nice. Not all heroes wear capes If a broader solution is to be offered to the business community, it’s going to require a combination of things done well, starting with size. A variety of different sized keyboards will need to be offered that businesses can choose from. It also stands to reason that the end user isn’t going to be assembling these by hand. I think that the best positioned companies to accomplish something like this are retailers like Keychron and DROP. Keychron has price-tiered offerings of different sized keyboards, all coming pre-built standard. They even come in a reasonable range of colors for customization. (Not sure if they’re reading this, and it’s certainly not the most efficient way of recommending things to them), but if Keychron were to build an alternate website dedicated to business, they could really open the doors to mechanical keyboards in the workplace. On DROP.com, the CSTM80 is perhaps the most intriguing business keyboard option, with a nicely sized 80% layout and customizable body shells that can match a company’s branding. Also, the SHIFT V2 is an approachable 100% layout, providing a num-pad to those who can’t do without. Let’s make some noise! Or not… If price wasn’t a factor, mechanical keyboards would still face some opposition to making a return to the office, and I think it would primarily come from the discussion around sound. Mechanical keyboards are auditory devices. They make sound. Do we find that sound pleasing? Yes. Does everyone else? No. So if we’re making a case for adding devices to shared environments it’s responsible thinking to consider the effect that switches would have on the office mechanical keyboard. Which leads me to this point. We could be on the edge of a potentially huge market for silent switches. We’ve all settled in to Linear/tactile/clicky as our standard option list, but if we’re to seriously engage the business world, we need to look to the growing list of impressive silent switches.