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Apr 25, 2024
If you do some fact-checking of your own, you'll see that the civil complaints from the LA City Attorney's office actually allege that the retailers were using "false reference pricing" meaning the stated price listed ALONGSIDE the retailer's price, "which provides consumers with a reference point with which to evaluate the prospective purchase". Although the reference prices are usually called "original price", "list price", "regular price", etc. it is NOT limited to those specific terms.
Take Invicta watches for example with their ridiculous MSRP of several thousand dollars. They do this to convey a false sense of value to the customer because they can claim that the customer is getting 90% off the MSRP. You can use whatever terms you'd like to describe it, but at the end of the day, the issue at hand is not whether it's called MSRP, original price, list price, or magical unicorns; the issue is that it's listed next to the price it is offered for sale at, creating a "false reference price" because a reasonable consumer would infer some sense of value by comparing those prices.
Again, as I said above, this is not the forum for these discussion so this is the last I will say about it.