This game isn't gonna be able to compete at all with all the other games already out. Notice most of the Mass Drops aren't selling at all or very very little. MTG is King lol
Caveman5Ascension is not a new game and has been out for some time (2010 with ongoing expansions). As a deckbuilder, it does not really compete with MTG, as it is a different product-type. The primary reason a drop like this won't sell a large quantity is because many people (myself included) already have the base game and some expansions, but not all, so I would wind up with multiple copies of a few boxes by purchasing this.
Styates31Maybe if you enjoy less player interaction and strategy . . . Ascension has strong points like being contained in one box and having a quick playtime, but the two really aren't comparable.