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Nov 21, 2024
This thing, however, is just plain overpriced.
It would be interesting if someone from Auris responded with a list of factors that led to the price of the HA2 SE. That person would probably get attacked on a board like this, but it would be enlightening to know whether factors other than supply and demand determined the price.
That post was my first on this thread. I've never said I refused to purchase things that were overpriced.
In fact, I said the exact opposite: I said that things we buy every day are overpriced. The cheapest things we buy are sometimes the most overpriced proportionally, so why do people complain about audiophile equipment as though it were an exception to some commonplace practice of fair pricing? The Starbucks example you gave proved my point.
I'm not attacking your original argument. I'm making a different one.
I own several smartphones, all of which cost more than they should. I also buy caffeinated drinks at cafes and coffee stands that could bankrupt me if the ratio of overpricing were applied to, say, an interest rate.
When I said it would be interesting to know why a product like the Auris is priced at nearly $2,000, I didn't presume it was overpriced. I said it would be interesting to know what determined the cost. What if the cost of making that amp turned out to make the price necessary? What if it didn't? Did unseen factors make creating this amp more expensive than one might think? It would be interesting to know either way.
I also said that some MD members would probably attack a rep from Auris who was kind enough to break down that cost -- not because the rep would deserve it, but because certain people who participate in internet discussions love to designate scapegoats. That seems especially true when they're talking to someone they perceive to be in a higher position (such as the founder of an audio equipment company that makes amps costing just under two thousand dollars).
I agree completely with you that if any rep broke down the costs, then most would use that as complete justification of why the product is overpriced. We are on a mass "bargain" shopping site which is skewed to the buyers getting a deal and not a seller/manufacturer maximizing profit.
Yeah, I have no idea if they priced it based on some multiplier of cost, or just that it was what the market would bear given pricing of comparable products.
The internet sometimes lends itself to having a harsh opinion and mouthing off. That is exactly what I did and I own that. Perhaps I was a tad disappointed. Perhaps I felt the description and the spec wasn't worthy of the price tag. I don't even remember to be honest. Honestly, my intention was not to speak for the community, put down others, or chastise the company/Massdrop/interested parties.
You are right, however. Value perception is far more than a product's capabilities. Brand value is also important, and evidence does indicate that audiophiles with MartinLogans and Benchmark DACs, would easily hand over $2000 for something as beautiful as this.
The actual value of this amplifier is not for me to decide. I do own equipment of similar value but I generally do fall into a more "budget" plane of the spectrum. I would never buy this, neither would I buy a Rolex (more of a Casio guy), or iPhone (LG V-series is my phone of choice). My perception of value is based on function over brand or form. Thats why I'd sooner buy an Audio Gd DAC than a Chord DAVE... even if I could afford a Chord DAVE. Or Stax over Orpheus.
That being said, this company has its own experts who are far more qualified than I who are put in charge of pricing this thing. It might be the bargain of a lifetime so power to those who know it is.
Anyway, if the product sells who cares what I think?