Seems very expensive for one of those. It seems they collect the data. What do they do with it? No company collects data without finding some manner of generating revenue from the collected data.
mpechnerProbably what @tobatola said on the previous page - they want to gather as much data as possible so a big tech company like Google/Apple or car company buys them out to acquire all that juicy data. Pretty much what every big app does nowadays.