The price point needs to come down a bit more for this offer to be attractive. As others have said, it's the same price on Amazon, target, elsewhere... With shipping, what's the incentive? With the wait time, WHY PAY MORE TO HAVE IT LATER??? So I join the drop and I shave $5 when it hits the target, then wait longer? Screw that, I'll pay the $5 "premium" to have it in a reasonable time frame.
Also, with the cloud logging... what options do you have to limit / disable how much information is sent? I don't need my info computed or stored on the cloud, it's my personal data, it can be done on my phone. So what's likely happening here is that they are selling your driving / behavioral data while charging you for the product, double dip much? I'll pass... sucks, I was really excited about a system like this too.