Drop Mech Keys Meetup Recap - Thanks for Visiting!
As you may have seen, we just hosted our first meetup in quite a while here at Drop HQ (Corsair HQ, but they seem to like us enough :) )! It was a blast to get to meet so many enthusiasts local to the bay area—it had been 10 years since I was last hanging out with keyboard nerds in the bay, at KeyCon 2014. We had a great time hosting everyone at the offices, checking out all the very nice boards y'all brought, and sharing some of our own projects/spaces! I knew it would be fun to host in the Game Room when I first saw it in person, but seeing it come to fruition was still so cool. Alright, I'll stop blabbering on now. xD Picture time! (Oh, real quick - there will be more of these! Stay tuned for more info and to catch the next one!)
May 15, 2024
5,349 people have requested a re-drop of the ALT since it closed. I don't know anything about Massdrop's behind-the-scenes success rate on the percentage of people who request a re-drop on something and actually buy it, but looking at it realistically I would think at least 10% of the people who clicked on 'request' are actual potential buyers who missed out and not just people that wanted to see it go live again so they can think about it there.
Out of the 535 people left, would it not be realistic to think that 33% (a third) of them would either prefer the new High-Profil version, or still be willing to give it a shot considering the original ALT is no longer available for purchase?
That brings us to 178 people. Out of those 178 people, whoever they are, wherever they are, some of them may not even know that an ALT High-Profile is being offered, some may not like the price, some may not like the long lead time and are looking for other 65% hot swap solutions, some people may not like the renders and don't want to risk the money.
Realistically I'd probably cut out 50% of them for safe measure. Based on what I perceive to be realistic (since we don't have Massdrop's data), this should give us 89 motivated and serious buyers at minimum all exclusively from interest built from the original ALT. This completely excludes entirely new Massdrop members looking into the ALT High-Profile and were never involved in the original ALT.
Frankly, I find it physically impossible that Massdrop couldn't find 11 people outside of this original group to hit MOQ. Maybe I just want this keyboard really bad and I am completely delusional and grasping at straws here. Maybe the price is too high for some people even though they really want it as well. I don't know.
I just don't understand how with the explosion of popularity in mechanical keyboards over the last several years, with smaller layout keyboards being all the rage right now, and the hysterically enthusiastic support for the emergence of hot swappable and programmable keyboards that 100 people couldn't find their way to this Drop.
I haven't reached the stage of desperation where I would start pointing fingers and shouting, but I don't believe everything really adds up here. What am I missing? Is there another board similar to the ALT High-Profile that everyone is interested in or buying instead? I know Kono has the RE:Type coming up soon, but that's not the same layout as this board here.
I almost feel as if Massdrop doesn't even want this board to be made right now, and isn't pushing its interest as high as they could. I'm just disappointed that I will have to settle for something inferior when this drop is cancelled due to lack of interest. Sorry for the ultra long ramble.
as for why this isn't successful, i really believe it boils down to people now being wary of massdrop's own made products, as the original ctrl shipped out with a much lighter anodization than promised, really screwing over many people's plans of colorways and such. that coupled with poor customer service (people having defective models/missing keycaps and massdrop saying "we cant replace it" then promptly redropping the ctrl's excess stock) just makes many people not trust them anymore.
i for one wont be bothered if it doesnt reach moq anymore, as i've found many back up plans, that might honestly just become plan A, resulting in me leaving this drop.
The delusionally sized (and placed) backspace and longer spacebar is a bit of an odd design choice in my opinion though.
Reason I'm not jumping on this personally is the gaps around the edges are huge, like the Tokyo60. No need for that at all on such an expensive keyboard.