Its an expensive cable for the given quality, its thin but the braiding and the colors are nice. I would buy this on sale, if you need a cable immediately I would look else ware as you can get a better quality cable for cheaper.
If you want a coiled cable, these will do the trick. The coil has warped a bit after the first month, but has mostly retained its shape. Holds onto cat hair, as a heads up.
This custom cable feels like a nicer and higher quality cable than the glorious cable I have. I am a simple black cable lover and it's a lot darker and has a flat mat coating than the later! the cable is short though.
I'm fairly pleased with the cord. It's not god level custom like some of the cords you can get out there, but for the price, exactly what I was looking. Came in a nice box to prevent it from being kinked in transpo and the coils seem pretty consistent. (and looks great with my white keyboard)