I think they look middling, between not being real tools and not gonna go on a shelf... aka money grabs. a big 50 at that, almost in the realm of ebay/amazon frauds and the sad takeover of the internet by big institutions and criminal syndicates. Do wonder what world that hottie in the video is living in, seems real nice. Anyways, it would be nice to use 3 or 4 of em as bit organizers but as a tool for that price I say back to the drawing boards. In the end, I am not unhappy that massD is including such things because it could be a novelty to some. just never know.