Introducing Our Ichiban Selvage Denim
Today marks the launch of our first collaboration with Naked & Famous, called Ichiban: the Japanese word for “number one” or “best.” Everyone involved in this project did everything they could to make sure this denim lives up to its lofty name.
These jeans feature 13.5-ounce rope-dyed selvage denim from the denim capital of the world: Okayama, Japan. They have just the right fit, just the right weight, and just the right amount of slub. They’ll break in quickly, fade beautifully, and look and feel incredible for years to come. We hope you love them as much as we do.