Niche in an already niche market. Look how small the discount is when ZPacks does a drop here, less than 10%. Then when you consider that they ship free in the CONUS, and Massdrop charges shipping you save nearly nothing. Cuben/DCF prices are off putting. I am biased though. Not a fan of cuben. To me spending a lot more money on something that only saves a couple of ounces in say, a shelter, takes up more space than a silnylon variant. Also too translucent, though the camo helps with that, but I don't want a camo shelter, and frankly, to me, looks like a crumpled mess of wax paper. Of course it is great to have options and people free to spend their money how they see fit. Just my free opinion, worth every penny.